Should You Use Linktree? The Pros and Cons - Wanderschool (2024)

Should you use Linktree? The pros and cons?

If you’re thinking about using Linktree as part of your marketing strategy or for self-promotion on social media, keep reading.

In this post, I’m going to discuss some of the pros and cons of Linktree.

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What First Got Me Thinking About Linktree

First, let me tell you what got me seriously interested in learning more about Linktree.

I can’t remember when I first heard about Linktree. But I know it was long before I first started thinking hard about the pros and cons of using Linktree.

Linkfree busted into the social media, Instagram, scene in 2016.

Linktree seemed like a cool, bright idea in the world of social media. But as new social media tools and platforms emerge, there’s always that, “hmmm….I wonder if it’s going to actually go anywhere or catch on?” The now defunct Google Plus and the “OMG, it’s going to be bigger and better than Instagram, Ello, come to my mind here….

Hey, What’s That Link?

And then I started to see Linktree popping up everywhere on Instagram. At first, I was like, “what the heck is that “linktr.ee/” link in her bio?”

Click.

Oh, right, that’s Linktree!

Fast forward a bit, and I really started to do some homework on Linktree. Reading what other bloggers and Influencers had to say about it. Reading about the pluses and minuses (a.k.a. pros and cons).

The Big Question that Got Me Thinking About Linktree

But the defining moment that got me thinking hard about the value of Linktree for bloggers, marketers, content creators, and social media influencers came when my daughter asked me about Linktree.

“Mom, is Linktree a good thing?”

As a mom who loves to see those critical thinking wheels turning in my kids’ heads (especially mulling over technology and social media,), I saw this an an opportunity to dig deeper into Linktree.

Should You Use LinkTree? The Pros and Cons?

Is Linktree a good thing? The pros and cons? Most importantly, should you use it?

Let’s go figure it out!

What is Linktree

Linktree is a tool that offers you a customizable landing page (with its own link), think micro web page, that links to all of your social media platforms or important links.

You can then use your Linktree link on all of your social media platforms. For example, in the website field in your Instagram bio, you’d copy and paste your Linktree link.

Doing this gives your followers easy, one-click access to all of the places where they can find your content online.

How it Works

Your followers or readers click your Linktree link. They then arrive at your Linktree page which displays individual links to whatever you’ve chosen to display, like links to your blog or where to find you on Snapchat, Facebook, TikTok or YouTube.

And Voila! Your followers or readers can then click on those individual links to go directly to that content.

You can get Linktree for free or you choose the pay option that gives you PRO features.

Should You Use Linktree? The Pros and Cons.

The decision to use Linktree is a personal one. If you decide to use Linktree or change your mind, don’t worry, you aren’t married to it. Here are some of the pros and cons:

The Pros of Linktree

• It’s free, unless you opt for PRO features.
• You get one bio link that houses links to all of your content in one place.
• It’s simple and quick to open an account, set up your links, and paste the Linktree link into your Instagram (or other social media) website field so you can share your content with your readers.
• Gives you a way to add more than one “link” in Instagram, which currently only allows you to link one website in the bio.
• You get to see cool stats. Like clicks. Wow, my followers are actually clicking through to check out my blog.
• Linktree and Amazon integration means you could potentially earn more money from affiliate links.

The Cons of Linktree

• The free version has its limits. For starters. Limited backgrounds. Limited stats. You have to keep the Linktree logo. The paid version, well, ummm, you have to pay.
• You can easily make your own ‘landing page’ by using your wordpress, squarespace, or other blogging platform and then use that link in your bio. Doing this, you direct traffic to your site instead of to a “middleman” site that benefits from your traffic. Having Linktree as an intermediary means that you may lose clicks along the way, as your readers might not keep click through to your content after reaching Linktree.
• Growing concern that Instagram may mark some Linktree links as spam, which can make you bio link unclickable.
• Some people feel the look of Linktree can negatively impact your brand or the curb appeal of your biz.

Linktree has Competitors

Linktree isn’t the only kid on the block. There are other sites that offer similar link capabilities and features, such as bio.fm and Tap Bio.

So, Back to the Question That Got Me Thinking

Is Linktree a good thing?

I think the Linktree concept is a good thing.

A great thing, actually.

The idea of routing your readers or followers to one place to easily find all of your social links or content is a pretty sweet concept. It’s especially a good idea if you can only use one link in your bio, such as is the case with Instagram.

The DIY Alternative

But if you have your own website, blog, or biz on a platform like WordPress, Squarespace, Wix, etc., you can probably accomplish the same goal, just as well, if not better, by making your own landing page to show off links to your content.

Plus, you can customize the page as you wish, avoid some of the limitations, expense, or cons of using Linktree (or other sites), and drive traffic that would go elsewhere, directly to your site. That just seems like good marketing sense.

Of course, Linktree and similar sites offering a one-stop content link house can be practical for many people, like those without blogs or websites. Linktree can also be useful as a starting point…think checking the box, until you get around to creating your own landing page.

Do you use Linktree or another site for aggregating and linking your content? Should You Use LinkTree? The pros and cons? Drop a comment and share your thoughts and experience.

And… if you found this post helpful, it would be awesome if you would pin it or share it! Thank you so much! Julie 🙂